Our Book

Our Book

Look inside our book “Storytelling — Branding in Practice” at amazon.co.uk or amazon.com and get a sense of some of our tools and thoughts.

As a business concept storytelling has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand? The second edition of this successful book presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your company’s potential.

Order the book in four languages

English Edition

Danish Edition

Korean Edition

Polish Edition