Look inside our book “Storytelling — Branding in Practice” at amazon.co.uk or amazon.com and get a sense of some of our tools and thoughts.
One of the very best marketing books of the year…
The book carries branding to the next step, which is storytelling.
Check ‘Em Out! (…) it’s a detailed guide to the creation of powerful sagas that move customers to engage the brand.
It’s a big deal to compress your company’s story into a brand. This book is the first step on that long journey.
The book accurately portrays the value of storytelling in the business context.
A compelling argument for a powerful approach to marketing.
Well, it’s simple. It’s all about stories!