LEGO Mindstorms

  • LEGO Mindstorms

About the Project

BLASTING THE CLASSIC LEGO BRICK INTO THE DIGITAL AGE

Faced with decreasing brand relevance and a lack of credibility in the digital world, the LEGO Company ventured into the global market place to blast the classic LEGO brick into the digital age. Experience how the LEGO Company used an untraditional marketing approach to revitalize the LEGO brand and launch MINDSTORMS globally telling the story about The Intelligent Brick in more than 80 countries reaching in excess of one billion people without advertising spending.

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Project Info

Client : LEGO
Categories : , ,
Project Url : lego.com