Deep Mindset Mapping replaces the rational, but superficial approach of customer satisfaction surveys, employee engagement surveys and culture surveys that force people into rational boxes.
Using artificial intelligence, Deep Mindset Mapping collects valuable human input on video and distils it into deep, tangible and unbiased insights that make strategies succeed. The approach helps engage all stakeholders, identifying what should never change, what should change and how to change.
It’s a fact that people don’t fit into text boxes, so why do we keep trying to do that? Videos allow real human thoughts and emotions to surface, delivering insights that are much closer to your organisational reality.
Let’s face it. It doesn’t actually provide practical value, when we know that people would “2/5” recommend your product to a friend or when your employees “3/5” feel happy and fulfilled at their work. We need to start replacing numbers with people’s stories about what is actually happening in an organisation, and how you can improve together.
Responding to open questions on video allows people to think outside of the box and share what is actually on their mind. Deep mindset mapping provides more nuances and details, allowing for new, unexpected insights – and it often delivers the solution for challenges at the same time.