Finding the shared DNA of Carlsberg, Tuborg and Coca Cola together with truck drivers and managers?
”Culture isn’t something you can find on the supermarket shelves. It’s something you need to work hard on. Culture is as important as a good analysis and numbers. Storytelling is an effective tool to bring down barriers, work in new ways and as a unit. Only when we work as a unit, we can bring down the barriers.Jesper JørgensenFormer CEO, Carlsberg Denmark