Successfully taking over a locally rooted company as a global brand?
Driving a digital transformation, when nobody believes in it?
Merging 74 independent branches that did not want to merge?
Discovering the shared DNA across many locally rooted hotels?
Involving 8.000 globally distributed employees in defining our core values?
Finding the shared DNA of Carlsberg, Tuborg and Coca Cola together with truck drivers and managers?
What makes three stores perform so well, while the others aren’t?
How can a shared DNA merge seven highly specialised companies, each with their own unique culture?
